Social media tells us a lot about how people are using CBD and what they use CBD for.

In this day and age, social media seems to control practically everything. Influencers talk about CBD letting their followers know their opinions on movies, food, and apparently CBD products and how they use it. Recently, researchers have begun to turn to social media surveillance to help better understand the cannabinoid and how people are using CBD edibles, CBD oils and topicals. By searching certain “keywords” to find people who have openly discussed their experiences with CBD, scientists can see a bigger, potentially more accurate illustration of CBD consumption and the public. 

But before we get into the study, this all begs the question: why turn to social media instead of traditional clinical trials?

People are talking about CBD edibles and cooking with CBD on their social media pages.

 

Right now, we do not have a lot of scientific evidence definitively proving the benefits of cannabidiol, despite its overwhelming popularity. This is largely due to the fact that CBD is a compound found within the hemp plant which was only legalized a little over a year ago. Hemp's recent legal classification makes it extremely difficult for large-scale tests to be conducted and conclusions to be made based on studies yet. The pure CBD used in Sugar and Kush CBD products is derived from the federally legal hemp plant.

Though we have good ideas as to what CBD is capable of, most of our current evidence stems from conjecture rather than scientific proof.. Because of this, we cannot definitively say that CBD helps with any sort ailments or health complications. When we turn to social media however, to see how this cannabinoid affects everyday people, we can see a genuine response we haven’t had access to before. 

Many social media comments are unprompted and uninfluenced, making them some of the most authentic CBD product reviews we can reference in the study of cannabidiol. So, while progress is being made to make mainstream CBD research a bit easier, in the meantime, we can take a look into the world of digital rhetoric and see what the public has to say. The make CBD oil recipes and talk about whether they use a CBD 500mg or CBD 1000mg bottle.

When we take a look into social trends, we often hear and see people discuss stress and anxiety. Studies have shown on Reddit specifically, people mention CBD and anxiety in about 6% of all comments made about cannabidiol. This lets us know a lot about why people are taking CBD, but we often do not hear how much CBD they are taking at a time. CBD can come in all sorts of concentrations. We offer CBD 500mg, CBD 1000mg and CBD 3000mg bottles of oil

Right now, utilizing social media-based comments to understand the public’s reaction and general consumption of CBD is key in educating ourselves further about this chemical compound. As the FDA continues to work towards regulation, turning toward digital comments may be our best indication as to CBD’s influence on the world currently. 

As legislation continues to progress and more becomes known about cannabidiol, we can only hope that our ability to conduct research becomes easier as well. For now, however, continue tweeting, posting, and commenting about your CBD experiences; you never know how this may affect future cannabis research.

April 22, 2020 — Tiffany Bowen