It is officially 2020 and I have to say that taking a step back after a full year and looking at the CBD industry as a whole, I can understand why it is facing some criticism. It feels like companies are putting CBD into every kind of product imaginable. The mystery behind CBD is pulling a lot of people in and the world of marketing is taking full advantage. Beyond that, there are other problems with many of the CBD products you can find out there.
Here are some of the criticisms I have read about on a consistent basis:
- Inaccurate labeling of CBD concentrations
- No third party CBD lab testing
- Unfounded medical claims
- Failing drug tests due to THC content
- Products offering no CBD bioavailability
I have read about some companies that sell CBD infused candles. Candles? How in the world could anyone experience any potential benefits of CBD by burning a candle? It is true that our olfactory senses certainly do affect the way we feel. Certain smells can induce a calming feeling along with other moods. But, I am not aware of any particular smell that comes from CBD isolates. The terpenes in cannabis flower are what creates the pungent smells from the plant, but CBD is not a terpene. When CBD is extracted from hemp oil, it is isolated and should not include any other compounds.
A writer from MotherJones.com decided to test out a bodysuit infused with CBD that claimed it would help her with workout soreness. Like me, she had taken note of the incredible, bordering on ridiculous, variety of products out there containing CBD and questioned that they could all be effective.
After nearly 100 total hours of sitting, running, cycling, and sweating in CBD, I can honestly say I felt no discernible effect—even a moderate one—with the CBD outfit. It did not cause “a new obsession.” I found that the workouts with the suit were not any easier or less painful than the ones without. Most of the days I just felt warm because I was wearing two layers of clothes. This was especially helpful when, wearing the bodysuit, I met up with some friends to wait outside in a line for a brunch spot with killer mimosas. It was especially unhelpful anytime I wanted to use the restroom.
It is important to understand bioavailability when it comes to CBD. Our bodies need to be able to absorb the CBD so that our blood flow can effectively deliver it. Inhaling a CBD vape using the lungs as a delivery system which allows the CBD to immediately enter the bloodstream. CBD oils taken under the tongue, or what is often referred to as sublingual, is also a way for CBD to be delivered to the bloodstream. Those are two very bioavailable methods of taking CBD. If you eat CBD cookies or CBD gummies, your body needs to digest it and the liver metabolizes it, which is why it takes longer for it to enter the bloodstream. CBD topicals take longer because CBD is not absorbed through the skin as well as other delivery methods.
It is time for the CBD industry as a whole to put its customers first. All CBD products should have a high bioavailability and considering CBD is meant for wellness, all CBD products should be made healthy. All of Sugar and Kush CBD products are tested by a third party CBD lab with an ISO 17025 certification so our customers know the concentration of CBD on the certificate of analysis is accurate. Our CBD products are keto-friendly too, made with a monk fruit sweetener so that they taste great too. We offer many entirely sugar free CBD products. Wherever the CBD industry is going, we always plan to put our customers first.
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